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Spa and Recreation Director / Leisure Club & Hospitality Wellness Consultant

salam Badaoui in Middle East

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HOSPITALITY  RECREATION  SPA INDUSTRY PROFESSIONAL
Strong track records of extraordinary performance in fiercely competitive scenarios

OBJECTIVE: Seeking challenging and senior managerial assignment as Spa and Recreation director in the Hospitality & 5* hotels Industry with reputed oversea/domestic organizations, providing me opportunities to exploit my potential and demanding high standards of quality and precision, bringing the following transferable deliverable:

 Strategic Management  Customer Satisfaction & Allegiance  P&L Management
 SPA Retailing Operations  Multi & Cross Culture adaptation  Relationship Management
 Resource Optimization  Training & Development  Budget Control
 Change management Training  Liaison & Coordination  Team Leadership
 Project & Program management  Process analyses & design (Gap/ Fit)  Trouble Shooting

SYNOPSIS: Dynamic, diligent, proactive and multi skilled professional with 10+ years of accomplished experience in Hospitality/ Sports and Recreation domain. Presently I’m working with DRK Hospitality Consultants as Leisure Club & Recreation, Spa & Wellness Consultant. Pragmatic, with proven managerial acumen and abilities to withstand work pressures, deliver assignments within specified time frame without compromising on quality benchmarks.

EXECUTIVE SUMMARY

 Hands-on experience in managing personal health, fitness, spa including weight room, aerobic studio, martial arts studio, indoor and out-door swimming pool, soccer court, tennis court, basket ball court, water sports activities and beach area, events, spa services and facilities in 5* luxury hotels, resorts & prestigious clubs.
 Demonstrated expertise in improving the enterprise budget and Finance analysis statement as well as, organizing, planning, decision making, getting new equipments, orientation and running programs in health fitness and spa settings.
 Skilled at Spa marketing, business development, channel management, team management, memberships, operations and facilities management, inventory management, etc across Health and Spa Industry.
 Credited for strengthening company to lead in competitive markets and deliver innovative marketing concepts & strategies; streamlining operations and coordinating various organizations’ related tasks.
 Successfully strategized counter competition & improvements in all operational parameters. Excellent business sense backed by rigor to develop interactive marketing programs.
 Skilled in planning, executing and setting up of Health Clubs and Spas from project level to operations
 Knowledge on pre opening procedures of spas and create spa menu suiting to various countries.
 Superior communication and interpersonal skills, capable of resolving multiple and complex issues and motivating staff to peak performance.
 Hands-on experience in designing children’s program & Travel trips (12 months a year)

PROFESSIONAL EXPERIENCE

DRK Hospitality Consultants, Beirut Lebanon (Mar 2011 onwards)
Leisure Club and Recreation, SPA and wellness consultant
Key Responsibilities:
 Heading and managing a team of 24 and reporting to the CEO
 Entrusted with the task of carry out Space (square footage) Allocation Feasibility Study, Market Study, and architectural and design review.
 Involved in the competitive set analysis, concept development and critical path development
 Responsible for preparing sales and marketing plans, Retail plans & Merchandising and pricing products for SPAs.
Key Achievements:
 Successfully developed two Destination/Resort Spas in Lebanon
 Commended for creating and launching professional SPA Program, marketing and advertising programs
 Evaluating the operation and accomplishment of financial statement analysis of two 5* resorts.

The Diplomatic Club (DC Hotels Group), Doha Qatar (Jan 2010 – Mar 2011)
SPA and Recreation Manager

Key Responsibilities:
 Responsible for agreements signed by the company and related my department (DC Hotels Group is working in Hotel Management and Facility Management).
 Heading and managing a team of 34 members and reporting to the MD.
 Provided expertise on (projected) Revenue vs. Expenses by interpreting and analyzing Reports. Projected and maintained acceptable payroll commitments.
 Analyzed financial plans for spotting trends, measuring productivity and monitoring progress.
 Assigned task if control ongoing service and product margin analysis to ensure profitability.
 Involved in implementing opportunities for managing operational costs and boosting the bottom line.
 Planned and developed Spa’s Marketing and recreational Strategy and ensured portraying consistent image.
 Developed and maintained efficient front desk procedures, and updated all necessary internal and external signage. Anticipate, identify and ensure customer needs are being met in the best possible way.
 Responsible for identifying and meeting customer needs and collected feedback on satisfaction level with the help of surveys, focus groups and comment cards.
 Implement ongoing skills training to ensure upholding the service standards. Developed Value Packed Proposals and maintain internal staff retention programs, Job Descriptions and Staff Goals Planning.
 Responsible for maintaining up to date version of the Spa Procedure Manual and ensured compliance
 Developed and maintained Spa literature, documentation and process handling requirements
 Entrusted with the responsibility of managing six massage rooms, Beach area including water sports activities, three fitness studios and weight room, indoor and outdoor courts, Outdoor swimming pool, and two F&B outlets (pool bar and pool cafeteria) .
 Duty manager twice a month ( one in the club & one in DC Hotel)
Key Achievements:
 Achieved 131% of P&L budget for 2010.
 Successfully motivated and guided staff to become caring problem solvers, cooperative, accommodating and fair.
 Instrumental in developing Recruitment Kit for effective recruiting, screening, interviewing and hiring
 Commended by the management for organizing outstanding International Musical Events on the beach area and Sports events (Triathlon and extreme beach volley ball contest)
 Successfully developed and launched new massage menu and products, fitness, children’s programs, and scuba Diving School professionally priced and advertised
 Applauded for innovating the water sports activities to meet customers need.
 Enhanced investment and revenues considerably by training staff on consumer services and service culture.
 Pre-opening, launching, and operating for three Hotel & facility managements settings – Spa, Recreation, and Kids Area (DC Hotel 5* Residence Hotel Doha – Qatar – QMA Doha – Qatar – Palm garden Doha – Qatar )
 Full range children program (around the year).

St Joseph – Sports & Wellness Hospitality Centre (Jul 2005 – Sep 2009)
Director and Consultant

Key Responsibilities:
 Assigned responsibility of studying the project and assisting the architect and launching programs in the center and such as fitness, SPA, in-door/out-door courts and swimming pool, children’s program and events.
 Responsible for managing three massage rooms, two fitness studios, weight room, and one F&B outlet, with a team of 25 members.
 Involved in getting new equipments, and organizing sports events summer and winter children’s programmes
Key Achievements:
 Successfully developed swim school and Futsal (in-door soccer) School
 Credited for maintaining P & L Budget above 121% Job description

Boudha Sports, City Lebanon (Apr 2001- Jul 2005)
Director

Key Responsibilities:
 Assigned task of managing Spa and Recreation facility with a team of 42 staff.
 Maintained six massage rooms, Beach area including water sports activities, three fitness studios and weight room, Indoor and outdoor courts, Indoor and outdoor swimming pool, outdoor recreation area and two F&B outlets.

PREVIOUS EXPERIENCE

Mtayleb Country Club, Step and F.A.C Fitness, 2001
Prime Club Rabieh, weight training (program designer), 2001
Aqua Marina 2, Aerobic and weight training program designer, 2001
Club Central Jounieh, French Boxing, 1995
Club Jeuness Gusta, Manager and formative, 1995
Body Power, Aerobic Instructor and fitness manager, 1991
C.G.S Gym, Aerobic and French Boxing, 1989

EDUCATION & TRAINING

Professional Certification (Executive health promoting and wellness specialist), University of Southern California, Jul 2006
Certifications:
 Certified Advanced personal trainer, National endurance and sports trainers association (C.A), Jan 2005
 International Trainer of french boxing, 2005
 Certified Personal trainer, National endurance and sports trainers association (C.A), Apr 2003
Training/Courses Attended:
 Planning, Consulting & organizing for maximum effectiveness
 Train the trainer
 presentation skills
 F&B and Kitchen cross training ( DC Hotels Group)
 Spa Revenue Management Techniques (seminar) : Dynamic Pricing, Dynamic Availability & Menu Engineering
I T Skills: Proficient with the use of MS Office Suite, HTML, OASIS, and the Internet Applications

PERSONAL INFORMATION:

Date of Birth: 2nd Jun 1972
Languages Known: Arabic, English & French
Location Preference: Qatar, UAE, Bahrain, Kuwait, Lebanon, Maldives, Muscat, and Oman
References: Available on Request
Drive License: Lebanese, Qatari, International.

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